About Jessie.
Innovating, Building and Executing.
Over the past 20 years, I have had the privilege of supporting B2B and B2C organizations by building brands, developing innovative marketing strategies, and managing fully integrated marketing campaigns that generate profitable revenue.
My success is attributed to partnering with cross-functional teams by developing targeted customer acquisition plans that result in the achievement of sales goals and increased customer awareness. I am passionate about building and leading high-performing marketing teams across strategy, design, creative, digital, web, content, analytics/research, and communications.
I’ve worked with all kinds of companies, from start-ups, to agencies, SMBs to large enterprise. Companies I’ve worked with and for include: VistaPrint, Sperry Topsider, Racepoint Group, Safeway, Humanscale, How2Heroes, DePuy Spine, Virtusa, IBM, Oracle, Webroot.
I hold a Master’s in Integrated Marketing Communications from Emerson College, and a Bachelor’s of Science in Studio Art and Marketing from Skidmore College.
When I’m not marketing, I’m spending time with my husband, daughter and pittie Sadie Jean, probably cooking up something tasty in the kitchen. I LOVE to cook!
Jessie in the news and YouTube and Instagram @CoanJessie or @LotsOTacos
Let’s Chat
I’m happy to chat about any marketing project or needs you may have and discuss ways I can help. No project is too big or too small. Drop me a note and let’s have a conversation.
Testimonials
“Jessie truly understands marketing strategy”
I have had the pleasure of working for nearly a decade with Jessie, who has proven to be a thoughtful, bright and innovative marketer. While Jessie truly understands marketing strategy and its various components, her warm personality and focused organization elevates her to rockstar status in my book. Any company looking for a rising-star CMO would be foolish to not consider building their team around Jessie's leadership.
Peter Loibel, Head Of Sales at Informa (Content Marketing Institute) and The Content Advisory
“Big Picture and Executional Skills To Get It done”
Jessie is perhaps the best marketing hire I've ever made. I was lucky enough to bring her into the Curata, Inc. team at a time of HUGE potential growth. We were in an enviable position to define and build a category. Jessie provided both the leadership and managerial expertise needed to get our category and brand off the ground. She has impressive generalist marketing chops in addition to her ability to manage the myriad tactics and tools available to marketing professionals. She can see the big picture AND provide the executional skills necessary to exceed our goals. It was a privilege to work with Jessie and I hope to have the opportunity to collaborate with her again!
Richard Turcott, CMO Curata
“Get what needed to be done, done”
I have had the pleasure of working with Jessie during her time at Aberdeen. I have directly reported to Jessie and have worked cross-functional with her too. From day 1 I noticed she didn't back down for a challenge, instead, she would look for ways to get what needed to be done, done. Because of this, she has always challenged me to step outside my comfort zone to become a better marketer. This is a quality of a great leader. Her skills include content marketing, demand generation, SEO, website design, strategic planning, and she is also an engaging podcast host too.
Nicole Bernier, Marketing Operations Director, Aberdeen
"Jessie gets things done"
Jessie Coan is an energetic marketing go-getter with a knack for getting things going in the right direction. In my experience working with her, when I would come across challenges or obstacles, she would always be quick to come up with ways to move forward and improve. While she has plenty of marketing accolades and achievements that empirically stand for her skills, it is her energy and dedication to quality and production that I believe make her most valuable as a manager. What I most commonly hear of Jessie from other peers, and what I think speaks best to Jessie's abilities as a final closing line is this, "Jessie gets things done."
Andrew Moravick, Senior Manager, Content Marketing HIMSS Media
“results DELIVERED”
Jessie Coan leads by example and many people find her enthusiasm and dedication both inspiring and motivating. Results driven, experienced and efficient team player. Deliver results and move on. That's Jessie Coan's way. On account of her mature approach to her responsibilities, I often thought of Jessie Coan as a professional I could always rely upon to get the job done.
Tamara Graves, Global Director Demand Gen, Kaminaro
“Super well rounded and takes it all in stride and keeps an even keel”
I have worked with Jessie for 4 years here at Aberdeen. She is a blast to work with. She is tasked with growing a well established brand in an ultra-competitive environment, that literally changes hourly. Jessie has done an awesome job with this brand and making sure it stays a thought leader. I especially like her broad skill sets; writing skills, podcasts, web design, webinars, demand gen, social campaigns, and on and on. She is strategic, but then can tactically run all the day-to-day, manage teams, and roll up her sleeves and do it herself too. Super well rounded and takes it all in stride and keeps an even keel. I hope I have the chance to continue to work with her and I highly recommend her.
Andrew Connelly, VP Strategic Alliances, Aberdeen
